Time will tell whether Concord’s bottled water-banning bylaw, which goes into effect with the start of the New Year, will be more flash flood or 40-year storm.
Either way, local merchants are bracing for it by stocking shelves with Concord On Tap-stamped Camelbak reusable water bottles.
According to Jill Appel, the Concord On Tap campaign manager, the bottles, which come in eight different colors, sizes and materials, are available at a number of local shops and eateries, including:
- ATA Cycle
- Brine’s Sporting Goods
- Crosby’s Market
- Dunkin’ Donuts
- La Provence
- Montague Gallery
- Reasons to be Cheerful
- Vanderhoof’s Hardware
- West Concord 5 & 10
- West Concord Supermarket
The bottles that hit the shelves last week are a one-time order, and they were going fast heading into the holiday, according to Appel.
The Camelbak initiative is meant to support local businesses, said Appel, and to follow through on a promise made at annual Town Meeting last year, when voters approved a bylaw prohibiting the sale of non-sparking, unflavored drinking water in single-serve PET bottles of 1 liter or less.