Netflix. Amazon Instant Video. Blockbuster @Home. The Apple iTunes Store. On demand from Verizon, Xfinity, Comcast or another cable TV provider….
I don’t know where you rent your movies, but my wife, Barbara, and I are huge fans of Redbox. We love both the convenience and affordability (only $1.20 per day) of renting movies via the big, bright, candy apple red kiosks, of which there are two in Sudbury (MA), the town in which we live, at the Shaw’s and Sudbury Farms supermarkets.
Redbox. Brilliant business model. Great branding. And, if you ask me, the picture of new marketing.
So…where do you rent your movies? And why? Please don’t hesitate to join the conversation by leaving a comment below. Thanks.
To learn more about Redbox, click here.
Note: This post, "The Picture of New Marketing — Redbox," was initially published on the blog, A New Marketing Commentator, on May 7, 2012.