The Picture of New Marketing — Redbox

I don’t know where you rent your movies, but my wife, Barbara, and I are huge fans of Redbox.

Netflix. Amazon Instant Video. Blockbuster @Home. The Apple iTunes Store. On demand from Verizon, Xfinity, Comcast or another cable TV provider….

I don’t know where you rent your movies, but my wife, Barbara, and I are huge fans of Redbox. We love both the convenience and affordability (only $1.20 per day) of renting movies via the big, bright, candy apple red kiosks, of which there are two in Sudbury (MA), the town in which we live, at the Shaw’s and Sudbury Farms supermarkets.

Redbox. Brilliant business model. Great branding. And, if you ask me, the picture of new marketing.

So…where do you rent your movies? And why? Please don’t hesitate to join the conversation by leaving a comment below. Thanks.

To learn more about Redbox, click here.

Note: This post, "The Picture of New Marketing — Redbox," was initially published on the blog, A New Marketing Commentator, on May 7, 2012.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

craig first May 11, 2012 at 03:20 PM
The biggest issue I always have is not where to get my movies, but deciding what movies I want to get. Redbox is an interesting take on the movie rental idea.
Esme Green May 11, 2012 at 04:13 PM
I get mine at the library for free!
Katy G. May 16, 2012 at 01:34 AM
I'm with Esme on that one. The library has a great variety. If you get a CMARS library card you can request movies from other libraries. The library may not always have the latest flick straight from the theaters, but you can get interesting movies that you may never see otherwise. My daughter brought home a 1931 film with Clark Gable and Joan Crawford in it that she requested from the Worcester Public library. It was a neat movie which gave us an interesting perspective on societal norms in the 1930s.


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