EVERYTHING 20% OFF (even items already on sale). It’s the one day of the year we invite you to come in your jammies. Do so and we’ll treat you to a muffin from our kitchen! 20% off EVERYTHING makes a great start to the holiday season. So roll out of bed, leave the curlers in, put your feet into bunny slippers and come to West Concord. PLUS, many of our neighbors in West Concord are participating.