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Peter Lovis

Tuesday, December 11, 2012

PHOTOS: A Second Serving of Crucolo Day in Concord

You saw the video last week, but now feast your eyes on these cheese-filled photos and read all about the third annual Crucolo Day in Concord.

It’s no secret that Concord loves a parade. Everybody knows about the history-rich suburb's Patriots’ Day celebrations, but this town also parades on Earth Day and sometimes on its birthday. Delivery Day even gets a turn once in a while. Yes, really. It’s happened three times now. It’s called “Crucolo Day.” And it’s the cheesiest thing ever. The brainchild of Cheese Shop owner Peter Lovis, “Crucolo Day” features a cheese parade down Waltham Street to celebrate the delivery of a wheel of Crucolo cheese, which at 400-pounds is reportedly the largest wheel in the Western Hemisphere. “Well, they make a 400-pound wheel of cheese, and who can resist buying a 400-pound wheel of cheese,” said Lovis. “It’s a big cheese.” “Crucolo Day” debuted three…

Thursday, December 6, 2012

WATCH: Crucolo Day in Concord is Wicked Cheesy

When a 400-pound wheel of crucolo gets delivered to the Concord Cheese Shop, proprietor Peter Lovis rolls out the red carpet. Literally.

Whet your appetite with this video of Crucolo Day held Thursday, Dec. 6 at The Concord Cheese Shop and check back on Patch tomorrow for more photos and additional coverage of the event.

Tuesday, December 4, 2012

No Need to Ham It Up: The Big Cheese is Coming Back to Concord

A 400-pound wheel of cheese will ride triumphantly into town at 3:30 p.m. this Thursday, Dec. 6, for The Cheese Shop's award-winning Crucolo Day promotion.

If playing with your food is wrong, then Peter Lovis probably doesn’t want to be right. Lovis, the longtime proprietor of The Concord Cheese Shop, will once again play host to a Crucolo Day parade this Thursday, Dec. 6, to celebrate the arrival of a 400-pound wheel of Italian cheese to his shop on Walden Street. Last year’s event – which you can see video of here on Patch – featured Lovis proudly reading a proclamation from the Board of Selectmen and rolling the wheel down a red carpet. He then cut the cheese (his words, not ours) and passed out samples to the delighted crowd as Crucolo Dancers frolicked merrily in the street. While the delightfully cheesy event, which started in 2010, probably didn’t strike those who know Lovis as much …

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