No Need to Ham It Up: The Big Cheese is Coming Back to Concord
A 400-pound wheel of cheese will ride triumphantly into town at 3:30 p.m. this Thursday, Dec. 6, for The Cheese Shop's award-winning Crucolo Day promotion.
If playing with your food is wrong, then Peter Lovis probably doesn’t want to be right. Lovis, the longtime proprietor of The Concord Cheese Shop, will once again play host to a Crucolo Day parade this Thursday, Dec. 6, to celebrate the arrival of a 400-pound wheel of Italian cheese to his shop on Walden Street. Last year’s event – which you can see video of here on Patch – featured Lovis proudly reading a proclamation from the Board of Selectmen and rolling the wheel down a red carpet. He then cut the cheese (his words, not ours) and passed out samples to the delighted crowd as Crucolo Dancers frolicked merrily in the street. While the delightfully cheesy event, which started in 2010, probably didn’t strike those who know Lovis as much …
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